Case Study: CoProcure achieves a fresh brand identity with Big Human

CoProcure launches Pavilion in January 2023 with Big Human

CoProcure, a civic technology platform aiming to make government procurement more equitable, approached Big Human for a rebrand and rename. Their challenge was to add personality and humanity to their established identity in a largely bureaucratic industry and to better communicate their value to two distinct audiences: government buyers and sellers.

Big Human conducted research and strategy workshops to refine the brand's positioning, ultimately renaming the company Pavilion to reflect its role as a communal gathering place. The vendor developed a new visual identity, including a distinctive logo and jewel-tone color palette, and applied it to a redesigned UX/UI for the website. The rebranded Pavilion platform launched in January 2023 with a fresh look that better conveys its mission of connection and community.

CoProcure