Case Study: Chelsea Piers achieves a more personalized fitness app with Big Human

Chelsea Piers boosts App Store rating from 2.4 to 4.8 with Big Human

Chelsea Piers, a major New York City sports and fitness complex, partnered with Big Human to rebuild its Chelsea Piers Fitness app. The challenge was to create a digital experience that matched the quality of their in-person clubs, providing members with better oversight of their membership and easier access to facilities and services.

Big Human redesigned the app with a focus on personalization and user experience, implementing a new branding system, scalable information architecture, and features like contextual search, instructor profiles, and in-app credit management. The vendor also integrated multiple third-party APIs for seamless operation. This overhaul resulted in a dramatically improved App Store rating, which jumped from 2.4 to 4.8 after the July 2024 launch.

Chelsea Piers