Case Study: Bloom transforms mental health access with Big Human's rebrand and UX strategy

Bloom rebrands with Big Human as app tops 1.5M users

Bloom, a self-therapy app with over 1.5 million users, sought a rebrand to better reflect its values and serve its audience after experiencing significant global growth. The founders partnered with Big Human to lead a collaborative effort that would transform the app's positioning and messaging within the health and wellness category.

Big Human implemented a comprehensive strategy that included research, new brand positioning as a "self-empowerment company," and a complete visual identity overhaul. This involved creating a new logo inspired by a mathematical trefoil knot and a mascot named Bloo. The results solidified Bloom's mission to make mental health resources accessible to everyone, and the successful collaboration plans to continue with future projects.

Bloom