Case Study: BlockFills improves crypto platform UX with Big Human

Blockfills streamlines white-label UX and cuts manual work with Big Human

Blockfills, a disruptive technology firm providing institutional cryptocurrency trading solutions, faced the challenge of optimizing the user experience of its Vision Crypto Cloud (VCC) platform. The existing product had complex workflows, hidden functionality, and a lack of unified data presentation. Blockfills enlisted the vendor, Big Human, to undertake a comprehensive interface redesign to simplify the trade lifecycle for its clients.

Big Human addressed this by conducting research and then revamping the VCC's visual identity and user interface. They created a flexible, scalable design system that balanced Blockfills' brand recognition with the white-label customization needs of its clients. The solution streamlined the user journey by consolidating screens, minimizing pop-ups, and adding new analytical tools. As a result, Big Human delivered a more intuitive and efficient platform that allows Blockfills' clients to perform their operational tasks better and faster.

Blockfills