Case Study: 1800Wheelchair Elevates Mobility Shopping with Big Human’s Luxury Rebrand

1800Wheelchair modernizes its brand and website with Big Human after serving 1 million customers

1800Wheelchair, a major online retailer of mobility equipment, engaged the design firm Big Human to modernize the look and feel of its best-selling Feather Mobility line and infuse a sense of luxury into its digital presence. The challenge was to artfully rebrand Feather and overhaul the eCommerce websites for both 1800Wheelchair and Feather to appeal to both consumers and wholesalers, while prioritizing accessibility and usability for their target audience of wheelchair users and caretakers.

Big Human implemented a comprehensive solution that included a new brand strategy, visual identity, and website redesign. They established a cohesive brand narrative, introduced a refined color palette and typography, and utilized high-quality photography to communicate style. The redesigned websites feature a streamlined information architecture, an interactive product customization UI, and a user-centric checkout flow. As a result of Big Human's work, 1800Wheelchair and Feather launched their modernized brands and websites in 2022, successfully elevating the online shopping experience for mobility device users.

1800Wheelchair