Case Study: VIRTUS Data Centres achieves scalable B2B lead generation with Big Group

VIRTUS Data Centres boosts MQLs 50% above target with Big Group

Virtus Data Centres, a European data centre provider, partnered with Big Group to address their challenge of generating consistent, high-quality marketing qualified leads to support their international expansion into Germany. Operating in a highly competitive and technical market, they needed a scalable digital ecosystem to increase their visibility and drive lead generation.

Big Group implemented an integrated digital strategy combining SEO, PPC, UX, and web development. This solution focused on capturing high-intent demand through search, optimizing the website for conversion, and enabling scalable growth with international SEO campaigns. The results were significant, with Virtus achieving 50% above its annual MQL target, a 4.2x increase in form fills, and a 42% increase in click-through rates on European ads, successfully supporting their expansion into new markets.

Virtus Data Centres