Case Study: Polestar achieves a cultural launch moment with Big Group's influencer marketing

Polestar drives 326k story views with Big Group

Big Group was enlisted by Polestar to maximize the impact of the Polestar 5 launch at IAA Mobility in Munich. The challenge was to expand global coverage and create a cultural moment around the event through a coordinated, high-profile automotive influencer marketing campaign.

The solution implemented by Big Group involved end-to-end influencer management, including sourcing high-profile creators, negotiating contracts, and providing exclusive access to the vehicle and VIP events. This approach gave influencers creative freedom to generate authentic content. The results for Polestar were highly successful, achieving over 326,000 total story views, more than 10,000 engagements, and a 75% non-follower view rate, significantly broadening the audience for the launch.

Polestar