Case Study: Molly Rose Foundation boosts digital presence and film launch awareness with Big Group

Molly Rose Foundation boosts engaged sessions by 112% with Big Group

The Molly Rose Foundation, a charity focused on online safety and suicide prevention for young people, faced the challenge of raising public awareness for its documentary film "Molly vs The Machines" and growing its digital presence. Big Group provided strategic support through brand strategy, digital and performance marketing, and social channel strategy to help amplify the foundation's message.

Big Group implemented a comprehensive digital solution, which included rebuilding the foundation's website for better SEO and usability, securing a Google Ad Grant, and launching a paid social campaign for the film. This effort significantly boosted the foundation's online profile, resulting in a 112% increase in engaged web sessions and 129,000 total social views, creating a more robust platform for ongoing education and advocacy.

Molly Rose Foundation