Case Study: Brompton Bicycle UK boosts e-bike launch awareness with Big Group’s social brand strategy

Brompton Bicycle UK drives 225,000 views with Big Group

Brompton Bicycle UK, a world-renowned builder of folding commuter bikes, faced the challenge of launching its new e-bike range to stand out in a crowded market while retaining its reputation for unique design. The vendor Big Group was tasked with building a creative social media campaign to reinforce Brompton's brand values and raise awareness of the new e-bikes across the UK and Europe.

Big Group developed the "See the Magic Unfold" campaign, creating a unique visual identity and over 100 assets for social, digital, and print. They activated the launch with five creators in five European cities who filmed themselves over 24 hours. This omnichannel strategy supported new in-store activations. The campaign achieved 225,000 social views, reached over 155,000 people, and garnered 6,600 engagements, successfully extending the brand's appeal and underlining Brompton's position as a market leader.

Brompton Bicycle UK