Case Study: Aztec Group boosts B2B engagement with Big Group’s Drive2Aztec microsite campaign

Aztec Group drives 23 ongoing contacts with Big Group

Big Group partnered with Aztec Group, a finance sector client, to address the challenge of encouraging global asset managers to migrate their investment portfolios to Aztec's fund management services. The goal was to position Aztec as the bright alternative by highlighting the pain points of working with less forward-thinking companies.

The solution implemented by Big Group was a Formula 1-themed microsite named Drive2Aztec. This high-impact, parallax-scrolling landing page used a racetrack narrative to contrast common industry perils with Aztec's superior systems and support. Big Group's comprehensive strategy, which included a launch animation and targeted LinkedIn promotion, was hugely successful. The campaign exceeded all engagement goals, generating 23 ongoing contacts and became the most successful campaign in Aztec's history.

Aztec Group