Case Study: Heinnie Haynes transforms Magento UX and functionality with Big Eye Deers

Heinnie Haynes boosts eCommerce UX with Big Eye Deers

Big Eye Deers partnered with Heinnie Haynes, a Welsh online retailer of knives and outdoor equipment, to address an outdated eCommerce site. The challenge was to transform the site to reflect the brand's growth by making it more robust, improving its functionality, and heightening its one-dimensional user experience on the Magento platform.

The solution involved building a new, fully responsive Magento 1 store. Big Eye Deers implemented advanced faceted navigation, an intelligent autocomplete search, and bespoke integrations for warehouse and stock synchronization. This decluttered the user journey and organized extensive product data. The results included improved customer retention features like back-in-stock notifications and a continuous partnership for ongoing maintenance and iterative design updates to drive conversions.

Heinnie Haynes