Case Study: Square improves learner engagement with Big Drop Inc’s Square Academy LMS redesign

Square boosts organic traffic 52% with Big Drop Inc

Square, a financial software and hardware platform, reached out to Big Drop Inc to revamp its learning management system (LMS). Their challenge was to seamlessly provide personalized educational information to its diverse audience of sellers to help them get the most out of the Square platform.

Big Drop Inc designed and developed a new mobile-responsive LMS with a scalable infrastructure, intuitive navigation, and custom visual elements. The solution emphasized Square's free courses and webinars, creating a more engaging and discoverable user journey. This resulted in a 52% increase in organic traffic, a 4.2x increase in pageviews, and a 2.6% improvement in bounce rate.

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