Case Study: Purple Knight modernizes its brand and boosts credibility with Big Drop Inc.

Purple Knight boosts enterprise credibility and engagement with Big Drop Inc

Purple Knight, an Active Directory security assessment tool powered by Semperis, sought to modernize its digital presence with the help of Big Drop Inc. The challenge was to rebrand, redesign, and redevelop their website to more clearly communicate their purpose and tools while maintaining their existing brand equity and appeal to both current and new users.

Big Drop Inc implemented a comprehensive solution that included a rebrand with a future-forward visual identity, a mobile-friendly website redesign, and simplified user journeys with robust information architecture. The vendor created dynamic custom illustrations, engaging content, and interactive features to enhance user engagement and clearly articulate the tool's value, successfully pathing users toward a primary call-to-action. This resulted in a reinvigorated digital presence that bolstered brand credibility and excitement.

Purple Knight