Case Study: Optimum achieves a modern, conversion-focused website with Big Drop Inc

Optimum boosts revenue 4% year-over-year with Big Drop Inc

Optimum, a provider of cable, internet, and TV solutions, faced the challenge of repositioning itself to a millennial audience that was moving away from traditional cable. They needed a new website that reflected their updated brand identity and could effectively drive users down the sales funnel with engaging, modern content. Big Drop Inc was engaged to provide web design, development, and brand strategy services to address this challenge.

Big Drop Inc implemented a comprehensive solution that included over 35 stakeholder interviews and the use of Adobe Target to create personalized user experiences. They developed a state-of-the-art mobile experience with a streamlined design to appeal to a younger demographic. The results for Optimum were significant, including 1.6 million website visitors per month and a 4% year-over-year revenue growth.

Optimum