Case Study: Nylas boosts lead generation and brand appeal with Big Drop Inc web design and development

Nylas boosts ARR 150% with Big Drop Inc

The customer, Nylas, a platform providing APIs for email and work automation, sought to rebrand and redesign its digital presence to be more humanistic and approachable. They engaged the vendor, Big Drop Inc, for services including web design, development, and brand strategy to achieve a meaningful repositioning and appeal to a wider demographic.

Big Drop Inc implemented a new information architecture, brand identity, and dynamic custom illustrations to create a user-friendly website that clearly articulated Nylas's capabilities. This solution, which included optimized content and interactive features, successfully guided users toward conversion. The results were significant, including a 150% increase in annual recurring revenue, over $1 million in additional yearly revenue, and a threefold time savings for developers.

Nylas