Case Study: NYC Health + Hospitals improves patient access and site navigation with Big Drop Inc

NYC Health + Hospitals streamlines access for 45K health care professionals with Big Drop Inc

NYC Health + Hospitals, the largest municipal healthcare system in the US, needed to refresh its website to improve user experience and search optimization. Their key challenges included helping users easily find services and locations, as well as creating a clean, legible interface with relevant navigation. They engaged Big Drop Inc for web design, development, and UX/UI design services.

Big Drop Inc implemented a solution that included a new information architecture strategy with a robust directory and search features. They created a mobile-friendly site with custom illustrations and interactive elements, and introduced a system of microsites for individual hospital locations. The new digital presence successfully showcases the hospital system's mission, enhances the patient experience, and fosters greater staff engagement, though no specific metrics on the results were provided in the text.

NYC Health + Hospitals