Case Study: Northwell Health showcases Women Who Dared with Big Drop Inc's storytelling website

Northwell Health launches Women Who Dared with Big Drop Inc across 23 hospitals and 800 outpatient facilities

The customer, Northwell Health, New York's largest private employer and healthcare provider, needed to design and develop a new website to highlight its 'Women Who Dared' art collection. Their challenge was to create a philanthropic destination that would showcase the donated art pieces and their stories to a global female audience. They engaged the vendor, Big Drop Inc, for web design, UX/UI design, and development services.

Big Drop implemented a solution featuring an interactive and immersive digital experience to display the art collection. They developed a custom information architecture and content strategy to simplify navigation and connect users with the stories behind the art, effectively pathing them toward a 'Support Women Who Dared' call to action. The result was an engaging website that successfully highlights Northwell's mission and showcases the largest privately held collection of art exclusively by women artists.

Northwell Health