Case Study: Northwell Health achieves a world-class patient experience with Big Drop Inc web design and development

Northwell Health builds a world-class healthcare website with Big Drop Inc for 23 hospitals and 700 outpatient facilities

Northwell Health, New York's largest private employer and healthcare provider, approached vendor Big Drop Inc with the challenge of evolving its website from a good healthcare site into a world-class digital platform. The goal was to create a more customer-centric experience that could meet modern consumer expectations in healthcare.

Big Drop Inc implemented a strategy focused on extensive UX research, personalized user journeys, and improved site infrastructure. The solution included enhancing mobile responsiveness, accessibility, and performance, which drove traffic to key sections like 'find a doctor' and patient portals. The vendor provided Northwell with a scalable digital framework that improved the patient experience, enabled faster marketing campaigns, and ensured new content was optimized for SEO.

Northwell Health