Case Study: New York Sports Clubs Boosts Trial Sign-Ups and Engagement with Big Drop Inc

New York Sports Clubs boosts website visits 4.5% with Big Drop Inc

New York Sports Clubs (NYSC) collaborated with Big Drop Inc to revitalize its website, aiming to transform it into a dynamic demand generation engine. The challenge was to create an engaging user experience that clearly communicated the brand's capabilities and guided users toward conversions, all while reinforcing NYSC's position as a premier fitness brand across its 60 locations.

Big Drop Inc implemented a robust information architecture and a mobile-friendly, scalable website. The solution featured intuitive navigation, dynamic illustrations, and a modern aesthetic to enhance user engagement and streamline the process for finding gym locations and signing up for trials. This strategic redesign resulted in a 4.5% increase in website visits, a 17% increase in pages viewed per visit, a 6% increase in average visit duration, and a 21% improvement in bounce rate, successfully driving lead generation and improving the overall user experience.

New York Sports Clubs (nysc)