Case Study: Moroccanoil elevates stylist education and e-commerce with Big Drop Inc

Moroccanoil builds a future-proof Academy site with Big Drop Inc for an $80+ billion beauty market

Moroccanoil Academy, a division of the luxury beauty brand Moroccanoil, needed to transform its simple course sign-up landing page into a comprehensive digital hub for its community of stylists. Their challenge was to centralize educational content and provide a seamless e-commerce experience for booking in-person classes. Big Drop Inc. was engaged to handle the web design, development, and e-commerce implementation using WordPress and WooCommerce.

Big Drop Inc. developed a sophisticated educational e-commerce website featuring a robust digital library, course booking, and rich media. They implemented a custom PHP solution with a streamlined user experience and integrated PayPal for secure checkout. The new Moroccanoil Academy website now serves as a future-proof, inspirational online hub that successfully engages and educates the brand's growing community of stylists.

Moroccanoil