Case Study: MLG Capital boosts investor engagement with Big Drop Inc's website redesign

MLG Capital boosts organic search traffic 17% with Big Drop Inc

The customer, MLG Capital, a real estate investment and private equity firm, sought to revamp its website to enhance discoverability, streamline navigation, and create a more interactive user experience that better conveyed its identity and operations. They partnered with the vendor, Big Drop Inc, for services including brand strategy, UX/UI design, and web development to address this challenge.

Big Drop Inc implemented a comprehensive digital solution that included a new information architecture strategy, a full rebranding of all collateral, and the creation of custom illustrations and interactive features. This modernized platform successfully showcased MLG Capital's value proposition and expertise, leading to a more credible and engaging user experience. The results were substantial growth, including a 17% year-over-year increase in organic search traffic, a 161% rise in website visits, and a 131% increase in average visit duration, solidifying the new site as a powerful lead-generation platform.

MLG Capital