Case Study: Hearst Magazines boosts media licensing engagement with Big Drop Inc.

Hearst Magazines showcases licensing brands with Big Drop Inc across 47 markets

Hearst Magazines, a top publisher of print and digital media, partnered with Big Drop Inc. to enhance its media licensing business. The challenge was to develop a new digital presence that effectively showcased Hearst's diverse brand portfolio and guided users through the licensing process, all while balancing comprehensive information with a clean, intuitive interface.

Big Drop Inc. addressed this by crafting a modern, user-friendly website focused on intuitive navigation and resource discovery. The solution included a streamlined layout, custom ADA compliance measures, and compelling visual elements. The revamped site now serves as a powerful lead-generation tool, positioning Hearst for continued growth with its extensive global reach of over 200 brand editions across 47 markets and 28 published languages.

Hearst Magazines