Case Study: Crook & Marker boosts brand awareness and website traffic with Big Drop Inc digital marketing

Crook & Marker drives 120 million display impressions in 30 days with Big Drop Inc

Crook & Marker, a new brand in the spiked and sparkling beverage market, faced the challenge of building national brand awareness and driving consumers to its store locator amidst rising competition and market seasonality. To disrupt the near $3 billion industry, they collaborated with Big Drop Inc on a digital marketing and strategy initiative.

Big Drop Inc developed and executed an omnichannel digital marketing strategy spanning social, search, and display. They utilized audience research and A/B testing to optimize creatives and messaging. This approach resulted in over 120 million brand impressions, a website traffic increase of over 1,000%, and placed the brand in the top 3 most searched industry leaders within the first 30 days.

Crook & Marker