Case Study: Country Life improves wellness product discovery and engagement with Big Drop Inc’s web design and development

Country Life streamlines discovery for 400+ products with Big Drop Inc

Country Life, a family-owned wellness products business, sought Big Drop Inc's digital expertise to overhaul its website and reflect a new brand strategy. Their challenge was to differentiate themselves in a competitive market and create a digital presence that would drive customer engagement through authentic storytelling and improve product discovery.

Big Drop Inc implemented an immersive eCommerce experience with a new goal-based product discovery system, providing separate pathways for users to find products. This solution was designed to increase conversion and on-site engagement. The results included a streamlined digital presence that effectively articulated the brand's core messaging, supporting over 14,500 users per month and a catalog of more than 400 products.

Country Life