Case Study: AMC Networks achieves a more engaging, conversion-focused digital presence with Big Drop Inc

AMC Networks improves Upfront with Big Drop Inc’s 4-tier WordPress CMS

AMC Networks engaged Big Drop Inc to reimagine its Upfront Connect, a client-facing digital hub for sales and marketing. Their primary challenge was to improve the existing site's design and navigation to significantly increase client engagement with their original programming content.

Big Drop Inc developed a new strategic wireframe and implemented a WordPress content management system to create a dynamic, conversion-centered digital presence. The solution simplified navigation and highlighted multimedia content, which enabled the sales team to better engage audiences. The WordPress CMS provided an easy-to-edit system with specific user tiers, allowing AMC Networks' in-house team to make real-time, seasonal updates efficiently.

AMC Networks