Case Study: New York Post achieves faster, on-brand short-form video publishing with Big Bite’s The Shout

New York Post launches video-first storytelling with Big Bite

The New York Post approached Big Bite to address the challenge of leveraging the growing popularity of short-form video. They needed a way to easily publish this socially native format directly within their own CMS and platform, maintaining full editorial control without relying on third-party tools or workarounds.

Big Bite developed The Shout, a responsive WordPress block that integrates seamlessly into the New York Post's editorial workflow. This solution empowers editors to create and publish swipeable story cards containing video and imagery, complete with customisable themes, progress bars, and integrated ad slots for monetisation. This allows the New York Post to deliver dynamic, on-brand content in a familiar format that engages their audience.

New York Post