Case Study: IDG centralises global content with Big Bite’s WordPress hub

IDG centralizes 100 publications and 85,000 posts with Big Bite

The customer, IDG, is a global tech media company with a large portfolio of publications including Macworld. They faced the challenge of consolidating content from approximately 100 sites across various enterprise CMS systems onto a single, scalable platform to improve efficiency, collaboration, and syndication. They appointed the vendor, Big Bite, to build an enterprise-level solution using WordPress and Gutenberg.

Big Bite developed a central content hub architecture for IDG, which included a custom React-based media library and tight integrations for ads and analytics. This solution enabled the successful migration of 85,000 posts for Macworld alone, massively reducing infrastructure strain. The result was a significantly improved publishing experience with increased speed, efficiency, and collaboration for IDG's global teams, all achieved with minimal disruption.

IDG