Case Study: Gumtree builds fast, informative content hubs with Big Bite

Gumtree launches content hubs across 2 APIs with Big Bite

Gumtree, a leading UK classified ads site and part of the eBay group, needed to efficiently build and publish articles across multiple content hubs to increase traffic and consumer confidence. They commissioned the vendor Big Bite to create an enterprise WordPress ecosystem to meet this challenge.

Big Bite developed a custom WordPress theme using Gutenberg and integrated multiple APIs to enable Gumtree's non-technical teams to self-publish a wide range of article formats. The solution delivered instantly accessible, accurate data for users and allowed Gumtree to launch new content verticals faster than ever, significantly improving SEO and strengthening consumer confidence to drive sales.

Gumtree