Case Study: PRESCH boosts PPC profitability with BidX

With the help of BidX, PRESCH can optimally achieve their goals and significantly increase their profitability.

PRESCH, a tools brand founded in 2017 and selling on Amazon, faced a growing PPC management challenge as its catalog expanded across six marketplaces. Manual ad optimization and agency support were no longer enough to handle the volume of data and the need to stay competitive on Amazon, where advertising accounted for more than half of total revenue.

To solve this, PRESCH implemented BidX’s Amazon advertising automation platform, using its customizable hybrid automation, cross-ad format keyword management, and granular campaign structure to optimize bids and targeting. With BidX, PRESCH reduced TACOS by 25% within the first six months, improved CTR, and increased profitability while saving time and internal resources.

PRESCH

Marie Plewka

Performance Marketing Managerin