Case Study: A-Force achieves higher ROAS and faster Amazon growth with BidX

Through BidX, A-Force can pass on operational efficiency gains directly to its customers and thus devote itself more intensively to strategic development

A-Force, an Amazon agency supporting merchants for over six years, needed a way to manage PPC campaigns more efficiently as manual ad control was becoming too time-consuming and hard to scale. They were looking for a software solution that could automate bidding and keyword management while still allowing manual control and full transparency.

With BidX, A-Force implemented automated, rule-based PPC and DSP campaign management with customizable dashboards, individual rules, boost functions, and dayparting. BidX helped A-Force improve ROAS by 18%, increase paid conversion rate by 3–5 percentage points, and expand reach by 20x in relevant audiences, while saving significant time and giving the team more room for strategic growth.

Force

Rick Heitmann

CEO & Co-Founder