Case Study: Lotuscrafts achieves 95% time savings in bid optimization and 35.8% sales growth with BidX

Lotuscrafts Saves 95% of Their Time for Manual Bid Adjustments With Bidx

Lotuscrafts, a producer and Amazon seller of ecological yoga and meditation products across multiple marketplaces, faced rapidly growing advertising workloads that made manual campaign and bid management unsustainable. To centralize and automate PPC across regions, Lotuscrafts selected BidX in May 2018 as their bid-management solution.

Using BidX’s combination of rule-based controls and algorithmic automation to optimize bids, Lotuscrafts cut manual optimization time by about 95%, redeployed that effort to build more detailed campaign structures, and achieved measurable gains: paid sales rose 35.8% and ACoS fell 16.9% on the German marketplace (with similar improvements elsewhere). BidX enabled scalable, more efficient Amazon advertising and sustained sales growth.

Lotuscrafts

Markus Pfister

Head of Ecommerce