Case Study: Smile AI boosts Amazon ad performance with BidX

How Smile AI manages to advertise more efficiently and in a target-oriented way with the help of BidX

Smile AI, a provider of business intelligence and e-commerce consulting for the pharmaceutical sector, faced challenges in managing its Amazon advertising. Their previous provider lacked Amazon expertise, leading to unsatisfactory results in the highly competitive online marketplace for medical products. They needed a specialized partner to improve campaign performance and efficiency.

By implementing BidX, Smile AI automated its Amazon advertising through campaign creation, keyword harvesting, and bid optimization. This AI-driven solution provided data-driven decisions and scalable campaign management. The partnership with BidX resulted in a 45% reduction in ACOS, a 71% increase in paid sales, and a 276% increase in impressions, leading to significant time savings and a higher return on investment.

Smile AI

Katharina Asam

Digital Marketing Lead