Case Study: Picard boosts Amazon sales and efficiency with BidX

How PICARD was able to significantly increase its reach and sales with the support of BidX Summit

Picard, the heritage leather-goods brand founded in 1928, began selling on Amazon only in recent years and started advertising there in 2023. As its product range grew and sales history remained limited, the team found campaign management on Amazon Ads too time-consuming and costly, and needed a faster, more effective way to scale.

BidX provided its automation platform along with managed service support to help Picard streamline Amazon advertising. BidX automated bid adjustments, keyword management, and reporting, and set up structured campaigns and dashboards tailored to product lines. As a result, Picard nearly doubled sales with only a marginal increase in ACOS, almost quadrupled impressions, and reduced average CPC by 20%, while also saving significant time through BidX automation and managed services.

Picard

Enes Smajlovich

E-Commerce Manager