Case Study: Alloi-Brands increases U.S. brand awareness and sales with BidX

Advertising via the DSP and collaborating with BidX enables Alloi-Brand’s success in new markets

Alloi-Brands is a direct-to-customer brand builder that develops its products in-house and sells across 50+ countries, including Amazon. To accelerate international growth, especially in the U.S., the company needed a more effective way to build brand awareness and reach new audiences beyond standard PPC advertising. BidX supported this effort through Amazon DSP advertising with more granular targeting and country-specific campaign management.

Using BidX and Amazon DSP, Alloi-Brands was able to target existing customers, competitor visitors, and new audiences across and beyond Amazon, with fast campaign adjustments and close support throughout the customer journey. The results were strong: impressions increased by 715%, clicks by 403%, and total U.S. sales grew by 72%. BidX helped Alloi-Brands expand reach, improve visibility, and drive meaningful revenue growth in the U.S. market.

Alloi-Brands

Christian Daum

Chief Executive Officer