Case Study: Yards Store increases revenue and lowers CPA with Bidnamic

Yards Store boosts revenue 37% and cuts CPA 31% with Bidnamic

Yards Store, a retailer, struggled to achieve profitability from its Google Shopping campaigns. Their challenges included a low return on ad spend and the difficulty of increasing revenue while keeping advertising costs low in a highly competitive space. They also sought to increase their online visibility and brand awareness.

Bidnamic implemented its marketing technology platform to provide granular, SKU-level bidding optimized by machine learning. This solution targeted high-intent shoppers to maximize revenue and limit wasted ad spend. As a result, Yards Store saw a 38% increase in revenue and a 31% decrease in cost per acquisition (CPA), making Google Shopping a profitable channel for them.

Yards Store