Case Study: Chilly’s saves time and gains customer insights with Bidnamic

Well known international brand needed a data-driven solution to further understand their customers

Chilly’s Bottles worked with Bidnamic after reaching a ceiling with Google Smart Shopping and needing a more data-driven way to grow their Google Shopping channel. They wanted to save time, reduce costs, and gain better visibility into customer journeys and search terms, so they moved away from the Smart Shopping “black box” to Bidnamic’s machine learning platform.

Bidnamic implemented a tailored Google Shopping strategy for Chilly’s using its TST campaign approach to target unique search terms, lower CPC, and increase traffic visibility, supported by weekly account calls. The result was increased conversions and revenue over the year, along with more transparency into purchase intent and search behavior, helping Chilly’s retarget customers more effectively and free up time for other marketing work.

Chilly’s

Wouter Schreurs

Ecommerce and Performance Marketing Manager