Case Study: Virage London achieves US expansion success with Bidnamic

Virage London boosts US Google Shopping conversions 319% with Bidnamic

Virage London, a fashion retailer, partnered with marketing technology vendor Bidnamic to spearhead its expansion into the highly saturated US market. The challenge was to launch and scale their Google Shopping campaigns in this new region while maintaining profitability.

Bidnamic implemented its technology platform, which utilized historical data from Virage London's UK campaigns to inform automated SKU-level bidding for the US. Their solution worked 24/7 to adjust bids for top ad positions and aggressively target high-intent search queries. As a result, Virage London saw conversions skyrocket by 319% year-on-year, impressions jump by 177%, and an 8% reduction in cost-per-acquisition (CPA), achieving tremendous growth.

Virage London