Case Study: Norman Records reduces CPC by 47% with Bidnamic

Vinyl obsessed Norman Records took a backseat and let Bidnamic help grow their online presence

Norman Records, a vinyl-focused retailer, was managing Google Shopping manually and wanted to save time while maintaining strong ROAS. They turned to Bidnamic’s Google Shopping management and machine learning platform to reduce the burden of in-house bidding and improve performance.

Bidnamic automated Norman Records’ Shopping campaigns using targeted search terms, SKU-level bidding, and dedicated client support. As a result, Bidnamic cut average CPC by 47% and reduced Google Shopping cost by 36%, while increasing clicks by 20% and impressions by 81% year over year.

Norman Records

Nathon Raine

Director