Case Study: Flooring Supplies increases revenue by 238% with Bidnamic

The UK's first online flooring supplies retailer needed a strategy to increase volume through Google Shopping

Flooring Supplies, the UK’s first online flooring supplies retailer, was looking to grow volume through Google Shopping after managing campaigns manually in-house and hitting a ceiling. They wanted to increase traffic and sales without hurting ROAS, and turned to Bidnamic for help with its Google Shopping purchase intent approach.

Bidnamic implemented its purchase intent engine and intent funnel to target high-intent search terms more aggressively, improving visibility and competitiveness. As a result, Flooring Supplies grew revenue by 238%, increased ROAS by 51%, and reduced average CPC by 46% year over year, turning Google Shopping into a much larger and more successful channel.

Flooring Supplies

Liz Haigh

Head of Marketing