Case Study: LuxDeco achieves 376% revenue growth with Bidnamic's SKU-level bidding

Reload Digital ecommerce agency teams up with Bidnamic to improve visibility and improve ROAS for world-leading luxury interiors platform

LuxDeco, a luxury interiors retailer with a catalogue of more than 10,000 SKUs, needed a way to improve Google Shopping visibility while protecting margins. Working with Bidnamic and its SKU-level bidding platform, alongside Reload Digital, they sought a more granular approach than manual or group bidding could provide.

Bidnamic used machine learning to make constant automated bid adjustments across LuxDeco’s catalogue, giving each SKU its own unique bid and helping keep performance in the sweet spot. In the first 50 days, LuxDeco increased revenue by 376%, clicks by 56%, search impression share by 47%, and reduced cost per acquisition; year over year, conversions rose by 257% and ROAS improved by 103%.

LuxDeco

Kathryn Stavropoulos

Strategic Lead