Case Study: Red Carpet FX achieves 67% revenue growth with Bidnamic's SKU-level bidding

Red Carpet FX: Front and centre stage on the Shopping carousel

Red Carpet FX partnered with Bidnamic after struggling to recover from pandemic setbacks and get better results from Google Shopping and agencies. With nearly 50,000 SKUs, they needed an automated way to drive profitable ROAS while growing volume in off-peak periods and dominating the Shopping carousel during peak season, using SKU-level bidding.

Bidnamic implemented its machine learning Google Shopping platform to optimize bids at the SKU level and maintain visibility across the product catalogue. The results included a 65% increase in ROAS, 66% growth in conversion rate, 67% higher revenue, a 33% lower CPA, and a 6% lift in CTR, helping Red Carpet FX outperform in the off-season and double revenue year over year in peak trading periods.

Red Carpet FX

Samuel Hague

Chief executive officer