Case Study: AYBL increases revenue by 365% with Bidnamic

Ready, willing, and AYBL: Women’s sportswear shatters Smart Shopping ceiling with machine learning and human thinking

AYBL, a women’s sportswear brand, was struggling to maintain visibility and grow in a saturated Google Shopping market after relying on Google’s Smart Shopping automation. Bidnamic helped them move beyond the limitations of black-box bidding with a more transparent approach that provided SKU-level data, clearer budget visibility, and better control over performance.

Using Bidnamic’s machine learning technology combined with human expertise, AYBL gained always-on automated bid management through a personalized dashboard and granular insights. The result was a 37% increase in ROAS, a 365% increase in revenue, a 23% lift in conversion rate, and a 20% reduction in customer acquisition cost, helping the brand expand into larger warehouse space and launch in the US with further international growth planned.

AYBL

Reiss Edgerton

Co-Founder and CEO