Case Study: Rab achieves 526% revenue growth with Bidnamic

Rab boosts revenue 526% with Bidnamic

Rab, an outdoor equipment retailer, faced the challenge of increasing its revenue from Google Shopping. They needed to leverage search term data to outperform their competition and reduce their dependence on branded searches. To achieve this, they partnered with Bidnamic and its machine learning platform.

Bidnamic implemented a solution focused on optimizing search terms and using data insights to bid more aggressively on profitable, high-intent generic terms. This strategy decreased Rab's reliance on branded traffic and focused their spending on users with high purchase intent. As a result, Rab achieved a 526% surge in revenue while paying 15% less CPC. They also experienced a 48% increase in clicks and a 283% boost in conversions.

Rab