Case Study: Salonwear Direct achieves 44% higher ROAS with Bidnamic

Professional clothing experts saw a boost in their Google Shopping campaigns with Bidnamic’s technology

Salonwear Direct worked with Bidnamic to improve the performance of its Google Shopping campaigns. The ecommerce retailer was struggling to get insightful data from its Shopping activity and found it difficult to optimize for profitability without granular visibility into how budget was being spent.

Bidnamic provided automated high-intent bidding with full data transparency, human support, and SKU-level bid management. The result was a 44% increase in ROAS, 30% less spent on customer acquisition, a 37% lift in impression share, and a 27% increase in click-through rate, helping Salonwear Direct make its Shopping channel more profitable.

Salonwear Direct

Mark Harrison

Ecommerce Manager