Case Study: Shaving Time boosts impression share and revenue with Bidnamic

Passionate shaving tool retailer sees brilliant growth on their Shopping channel

Shaving Time, a specialist shaving tool retailer, was struggling to generate enough demand from Google Shopping to offset advertising costs and attract new customers. After relying mainly on Smart Shopping, the team lacked access to the detailed account data needed to optimize performance and needed a more hands-on approach. Bidnamic was brought in to help improve their Google Shopping management.

Bidnamic used its machine learning platform with human account management and granular SKU-level bidding to analyze performance data, bid on high-intent queries, and improve product visibility while reducing wasted spend. As a result, Shaving Time increased impression share by 157% year over year, lifted conversions by 24%, and grew revenue by 42%, making Google Shopping a profitable channel for the business.

Shaving Time

Dave McMillan

Owner