Case Study: Bathroom Spare Parts boosts revenue and ROAS with Bidnamic

Parts retailer turns Shopping from a money drain to a profitable platform

Bathroom Spare Parts, an online parts retailer, was struggling to see the true value of Google Shopping while managing bids in-house. They found the channel complex and time-consuming, and Bidnamic helped them use its Google Shopping automation and account support to identify more opportunity for growth.

Bidnamic implemented granular bidding automation with human expertise, using machine learning to optimize CPCs and gather search-term data by SKU. The result was a 37% year-on-year increase in Shopping revenue, a 20% lift in ROAS, and a 9% reduction in CPA, while also freeing the team to focus on other priorities.

Bathroom Spare Parts

Ross Bliben

Director