Case Study: Appalachian Outfitters increases revenue by 37% with Bidnamic

Outdoor specialists climb to the top of Google Shopping

Appalachian Outfitters partnered with Bidnamic to improve Google Shopping performance while maintaining a target ROAS and profitability. With a large product catalogue, they needed a way to manage bids more efficiently than manual campaign edits would allow.

Bidnamic implemented SKU-level bidding and automated machine learning-driven bid management, helping Appalachian Outfitters optimize each product at its own bidding sweet spot. As a result, Bidnamic helped increase clicks by 139% year over year, impressions by 65%, impression share by 48%, revenue by 37%, and conversions by 2%.

Appalachian Outfitters

Kevin Leffler

Buyer