Case Study: Ourland Outdoor achieves higher conversions and revenue with Bidnamic

Ourland Outdoor boosts conversions 39% with Bidnamic

Ourland Outdoor, a retailer specializing in outdoor gear, faced rising Google Shopping CPC rates and inefficient generic campaigns that failed to reach high-intent customers. To address this challenge, they partnered with Bidnamic and its marketing technology platform for a more precise Google Shopping strategy.

Bidnamic implemented its machine learning platform for real-time bid optimization and intent-based targeting, refining the product feed and campaign structure. This solution, supported by ongoing optimization from Bidnamic's Client Success Team, delivered significant results. Comparing the first nine months of 2024 to the same period in 2023, Ourland Outdoor saw a 39% increase in conversions and a 27% rise in revenue, alongside a 17% improvement in conversion rate.

Ourland Outdoor