Case Study: Naylors achieves 195% revenue growth with Bidnamic

Naylors increases revenue by 195% with Bidnamic

Naylors, a leading equestrian retailer with a giant product catalogue of over 60,000 SKUs, faced the challenge of maintaining profitable traffic while increasing visibility across its extensive product range on Google Shopping. They needed a solution to move beyond manual bidding and find the optimal bid price for every single search query. To solve this, they turned to Bidnamic and its machine learning platform.

Bidnamic implemented a dynamic SKU-level bidding solution that analysed hundreds of variables for each product to predict the right price to pay based on purchase intent. This strategy enabled Naylors to increase its online revenue by 195% without compromising its budget. The results also included a 24% decrease in cost, a 274% increase in ROAS, a 16% rise in impression share, and a 51% decrease in cost per click, all driven by Bidnamic.

Naylors