Case Study: Melissa boosts clicks and conversions on Google Shopping with Bidnamic

Melissa boosts conversions by 68% with Bidnamic

The customer, Melissa, a footwear brand, aimed to optimize its Google Shopping channel to increase revenue and profitability. They sought a solution utilizing machine learning to drive success and also wanted to refine their Search and Bing ad campaigns. They partnered with the vendor Bidnamic for its marketing technology platform.

Bidnamic implemented its fully automated SKU-level bidding powered by machine learning. This technology adjusted bids in real time and bid more aggressively on highly converting search terms. The solution delivered impressive results for Melissa, including a 68% year-on-year increase in conversions and an 11% reduction in average cost-per-click, all while clicks grew by 39%.

Melissa